https://decorixdigital.com/blog/Digital marketing, AI and AdTech trends, with sources.en-gbhttps://decorixdigital.com/blog/ai-overviews-ai-mode-seo.htmlhttps://decorixdigital.com/blog/ai-overviews-ai-mode-seo.htmlTue, 20 Oct 2026 08:00:00 +0400AI and searchAI Overviews and AI Mode SEO in 2026: the rollout status, click-through research, new Search Console AI reports and what SEO teams should do next.https://decorixdigital.com/blog/uae-gcc-digital-marketing.htmlhttps://decorixdigital.com/blog/uae-gcc-digital-marketing.htmlFri, 16 Oct 2026 08:00:00 +0400GCC marketsDigital marketing in the UAE and GCC in 2026: social media data, ad spend growth, e-commerce, the platforms that matter and UAE Advertiser Permit rules.https://decorixdigital.com/blog/generative-engine-optimisation.htmlhttps://decorixdigital.com/blog/generative-engine-optimisation.htmlWed, 14 Oct 2026 08:00:00 +0400AI and searchGenerative engine optimisation (GEO) explained: how brands get mentioned and cited by ChatGPT, Gemini, Perplexity and Copilot, and how to measure it.https://decorixdigital.com/blog/generative-ai-ad-creative.htmlhttps://decorixdigital.com/blog/generative-ai-ad-creative.htmlFri, 09 Oct 2026 08:00:00 +0400Social and creatorsGenerative AI ad creative in 2026: what Meta and Google tools now do, how brands use video models, new liability and brand safety risks, and AI labelling rules.https://decorixdigital.com/blog/agentic-ai-marketing.htmlhttps://decorixdigital.com/blog/agentic-ai-marketing.htmlTue, 06 Oct 2026 08:00:00 +0400AI and searchAgentic AI in marketing in 2026: what agents really do in Google, Amazon and analytics tools, the adoption data, and the risks and governance CMOs need.https://decorixdigital.com/blog/ai-max-performance-max.htmlhttps://decorixdigital.com/blog/ai-max-performance-max.htmlTue, 29 Sep 2026 08:00:00 +0400AI and searchAI Max for Search and Performance Max explained for 2026: what changed, the new channel reporting and negatives, when to use each, and guardrails to set.https://decorixdigital.com/blog/saudi-digital-advertising.htmlhttps://decorixdigital.com/blog/saudi-digital-advertising.htmlFri, 25 Sep 2026 08:00:00 +0400GCC marketsSaudi Arabia digital advertising in 2026: Vision 2030, TikTok, Snapchat, YouTube and X reach, ad spend, e-commerce and why Arabic-first creative wins.https://decorixdigital.com/blog/retail-media-networks.htmlhttps://decorixdigital.com/blog/retail-media-networks.htmlTue, 22 Sep 2026 08:00:00 +0400AdTech and mediaRetail media networks will pass $200bn in 2026. What the growth, Amazon's lead, off-site media and IAB/MRC measurement rules mean for brands in EMEA.https://decorixdigital.com/blog/martech-landscape.htmlhttps://decorixdigital.com/blog/martech-landscape.htmlFri, 18 Sep 2026 08:00:00 +0400MarTech and dataThe martech landscape stopped growing in 2026. See the chiefmartec counts, Gartner stack utilisation data and a practical plan to rationalise your stack.https://decorixdigital.com/blog/marketing-mix-modelling.htmlhttps://decorixdigital.com/blog/marketing-mix-modelling.htmlTue, 15 Sep 2026 08:00:00 +0400Measurement and privacyMarketing mix modelling is back. How modern MMM works, what Google Meridian and Meta Robyn offer, the data needed, and how it fits with attribution and tests.https://decorixdigital.com/blog/linkedin-b2b-advertising.htmlhttps://decorixdigital.com/blog/linkedin-b2b-advertising.htmlThu, 10 Sep 2026 08:00:00 +0400Social and creatorsLinkedIn B2B advertising in 2026: thought leader ads, video and BrandLink, document and conversation ads, audience data and LinkedIn's own benchmarks.https://decorixdigital.com/blog/zero-click-search.htmlhttps://decorixdigital.com/blog/zero-click-search.htmlTue, 08 Sep 2026 08:00:00 +0400AI and searchZero-click search now accounts for about two-thirds of US Google searches. See the latest data and how to adapt content, brand and measurement plans.https://decorixdigital.com/blog/social-commerce-tiktok-shop.htmlhttps://decorixdigital.com/blog/social-commerce-tiktok-shop.htmlThu, 03 Sep 2026 08:00:00 +0400Social and creatorsTikTok Shop and social commerce in 2026: market data, where TikTok Shop is live in Europe and beyond, live shopping trends and what brands need to run it.https://decorixdigital.com/blog/creator-partnership-ads.htmlhttps://decorixdigital.com/blog/creator-partnership-ads.htmlTue, 01 Sep 2026 08:00:00 +0400Social and creatorsA practical guide to creator partnership ads on Meta and TikTok Spark Ads: how whitelisting works, what platform data shows, and UK and UAE disclosure rules.https://decorixdigital.com/blog/incrementality-testing.htmlhttps://decorixdigital.com/blog/incrementality-testing.htmlTue, 25 Aug 2026 08:00:00 +0400Measurement and privacyA practical guide to incrementality testing: geo experiments, conversion lift and holdouts, what Google and Meta offer, test design and common pitfalls.https://decorixdigital.com/blog/b2b-buying-groups-95-5.htmlhttps://decorixdigital.com/blog/b2b-buying-groups-95-5.htmlFri, 21 Aug 2026 08:00:00 +0400Social and creatorsThe 95:5 rule and B2B buying groups explained: Gartner and Forrester research, mental availability and how to split brand and demand budgets.https://decorixdigital.com/blog/ctv-streaming-advertising.htmlhttps://decorixdigital.com/blog/ctv-streaming-advertising.htmlTue, 18 Aug 2026 08:00:00 +0400AdTech and mediaCTV advertising is growing fast as Netflix and Prime Video scale their ad tiers. Spend data, programmatic CTV, measurement gaps and how brands should plan.https://decorixdigital.com/blog/data-clean-rooms.htmlhttps://decorixdigital.com/blog/data-clean-rooms.htmlTue, 11 Aug 2026 08:00:00 +0400AdTech and mediaData clean rooms explained for marketers: Ads Data Hub, Amazon Marketing Cloud, Snowflake, IAB standards, costs, privacy, and when a brand should bother.https://decorixdigital.com/blog/composable-cdp.htmlhttps://decorixdigital.com/blog/composable-cdp.htmlFri, 07 Aug 2026 08:00:00 +0400MarTech and dataComposable CDP or packaged CDP? How warehouse-native CDPs and reverse ETL work on BigQuery and Snowflake, the main vendors, pros and cons, and when each fits.https://decorixdigital.com/blog/third-party-cookies-chrome.htmlhttps://decorixdigital.com/blog/third-party-cookies-chrome.htmlTue, 04 Aug 2026 08:00:00 +0400Measurement and privacyGoogle kept third-party cookies in Chrome and retired most of the Privacy Sandbox. Here is the 2026 status and what advertisers should do about it.https://decorixdigital.com/blog/ga4-bigquery-export.htmlhttps://decorixdigital.com/blog/ga4-bigquery-export.htmlFri, 31 Jul 2026 08:00:00 +0400MarTech and dataA practical guide to the GA4 BigQuery export: daily vs streaming, the 1 million event limit, sandbox and costs, joining ad and CRM data, and dashboards.https://decorixdigital.com/blog/server-side-tagging-first-party-data.htmlhttps://decorixdigital.com/blog/server-side-tagging-first-party-data.htmlTue, 28 Jul 2026 08:00:00 +0400Measurement and privacyHow server-side tagging, Meta Conversions API and Google enhanced conversions work, what they cost, and the privacy rules first-party data must follow.https://decorixdigital.com/blog/programmatic-supply-path-optimisation.htmlhttps://decorixdigital.com/blog/programmatic-supply-path-optimisation.htmlTue, 21 Jul 2026 08:00:00 +0400AdTech and mediaSupply path optimisation explained: what ANA programmatic transparency data shows about waste, MFA sites and curation, plus practical steps to cut losses.https://decorixdigital.com/blog/consent-mode-v2-dma.htmlhttps://decorixdigital.com/blog/consent-mode-v2-dma.htmlTue, 14 Jul 2026 08:00:00 +0400Measurement and privacyWhat Google Consent Mode v2 requires for EEA, UK and Swiss traffic, how basic and advanced modes differ, how modelling works, and a setup checklist.https://decorixdigital.com/blog/attention-metrics.htmlhttps://decorixdigital.com/blog/attention-metrics.htmlTue, 07 Jul 2026 08:00:00 +0400AdTech and mediaAttention metrics explained: what they measure beyond viewability, the IAB/MRC guidelines, vendors, the evidence, and how to use them in media planning.